Google launched Tuesday its first cross-border ecommerce acceleration center in Xiamen, southern China, as it seeks to help Chinese small and medium-sized enterprises (SMEs) planning international expansion.

Initially covering Xiamen and Shenzhen, Google aims to shift companies from conventional third-party ecommerce platforms to independent sales channels, enabling higher profit margins and stronger brand recognition.

The offline acceleration center will provide three core services: market education, ecosystem aggregation, and seller incubation.