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GM to invest $4b in three US facilities as EV demand slows

General Motors (GM) will invest around US$4 billion over the next two years in three US facilities located in Michigan, Kansas, and Tennessee.

This decision comes as the automaker shifts its focus back to gas-powered vehicle production due to slowing demand for electric vehicles (EVs).

At GM’s Orion Assembly plant in Michigan, production of gas-powered full-size SUVs and light-duty pickup trucks is set to begin in early 2027.

This facility was initially scheduled to produce electric trucks starting next year.

In Kansas, GM’s Fairfax Assembly plant will start building the gas-powered Chevrolet Equinox in mid-2027. The plant is already set to begin producing the all-electric Chevrolet Bolt by the end of this year.

There are plans for further investments to support affordable EV production in the future.

🔗 Source: Reuters


🧠 Food for thought

1️⃣ GM’s EV strategy reversal reflects historical pattern of technology adaptation

GM’s reversal on electric vehicles continues a decades-long pattern of testing alternative technologies while maintaining traditional offerings.

As early as 1969, GM showcased experimental vehicles including the Electovair, Electovan, and hydrogen fuel cell concepts, demonstrating early exploration of alternatives to internal combustion engines 1.

Despite these innovations, GM consistently returned to gas-powered vehicles when market conditions proved challenging, just as they’re doing now by investing $4 billion in traditional powertrain production while delaying EV plans.

This parallels earlier cycles in automotive history, where new technologies face adoption hurdles despite technical promise. For example, GM pioneered catalytic converters and other emissions-reducing technologies in the 1970s while continuing to primarily sell conventional vehicles 2.

The company’s current strategy shift from its 2035 all-electric commitment demonstrates how automakers must balance long-term technological visions with short-term market realities, a recurring theme throughout the industry’s development.

2️⃣ The complex economic equation of the EV transition

GM’s investment shift highlights the complicated cost structures influencing both corporate strategy and consumer adoption of electric vehicles.

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