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Global EV sales reach record 2.1 million in September: research

Global sales of EVs and plug-in hybrids rose 26% year-on-year to a record 2.1 million units in September, according to market research firm Rho Motion.

China led the market with about 1.3 million vehicles sold, making up around two-thirds of global sales.

North American sales also reached a record, with US buyers accelerating purchases to secure expiring tax incentives.

Rho Motion said US demand is expected to drop in Q4 as federal incentives end.

European EV sales grew 36% to 427,541 units, helped by incentives in Germany and strong demand in Britain.

The rest of the world saw sales jump 48% to 153,594 vehicles.

🔗 Source: Reuters

🧠 Food for thought

Implications, context, and why it matters.

Federal credit expiration raises Q4 costs

  • The September 30, 2025 cutoff ends the up to $7,500 U.S. federal New Clean Vehicle Credit (Section 30D) and the up to $4,000 U.S. federal Previously-Owned Clean Vehicle Credit (Section 25E) for cars acquired after that date, so late shoppers pay more 1.
  • The Internal Revenue Service (IRS) let buyers with a binding contract and a payment made by September 30 keep eligibility even if delivery came later. Leased EVs could still use the $7,500 Commercial Clean Vehicle Credit (Section 45W) via lessors before that date, while retail purchases acquired after the cutoff lost access and walk-ins from October 1 paid full price 2.
  • GM and Hyundai rolled out discounts that soften the loss, yet these offers will not last, so brands face thinner margins or lower sales.

State and utility aggregators

  • With federal credits gone, state programs carry more weight. Rebate aggregator platforms, services that compile then apply incentives, can map 2025 state and utility offers and automate checkout. They can steer demand to high-incentive states.
  • Fintech firms plus dealer software can build point-of-sale stacks that layer state rebates, utility credits and maker discounts into one checkout.
  • The Alternative Fuel Vehicle Refueling Property Tax Credit (Section 30C) is a U.S. federal credit for home EV charging equipment. It remains in effect for units placed in service before July 1, 2026, with the unit installed and operational 1. Aggregators can bundle vehicle and charger incentives to improve total cost of ownership.

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