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France’s Rivrs unveils $1m fund to support Asian Roblox creators
Rivrs, a France- and Vietnam-based game development and publishing studio focused on user-generated content (UGC) platforms like Roblox and Minecraft, has announced a US$1 million investment to support creators developing games on Roblox in Asia.
Rivrs explained its Creator Fund will be used to acquire games, support Southeast Asian studios, and encourage new content in the local UGC market.
The company will open a development studio in Da Nang, Vietnam, and a regional publishing headquarters in Hong Kong as part of its expansion.
The new Vietnam studio will focus on creating original games and developing internal tools for the Rivrs developer community.
The Hong Kong office will oversee market analysis, community development, and business partnerships across the region.
Aurélien Palasse, former managing director of Ubisoft Asia-Pacific, has been appointed to lead Rivrs’ Asia operations.
🔗 Source: Rivrs
🧠 Food for thought
Implications, context, and why it matters.
Vendors can target RIVRS in Southeast Asia
- The Vietnam studio plus Hong Kong publishing hub drive demand for localization and moderation, plus community tools. AirAsia World, a branded Roblox experience from airline AirAsia, used Malaysian studios Objekk and Lumiworks 3.
- It aims for the global User Generated Content (UGC) top 100 and needs player tracking plus A/B testing beyond Roblox’s Creator Dashboard analytics (the platform’s built-in analytics tool) 1. Live-ops (ongoing in-game operations) and Software as a Service (SaaS) vendors fit. Brand agencies can tap over 400,000 Roblox and Discord followers, mirror Majid Al Futtaim’s Mall of the Emirates activation with 9.3 million impressions, 28,800 players 4.
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