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Flipkart-backed fintech super.money acquires BNPL startup

Super.money, supported by Flipkart, has acquired BharatX, a buy-now-pay-later (BNPL) fintech startup, in an all-cash transaction.

The financial terms of the acquisition have not been disclosed.

Following this acquisition, BharatX’s core team will work with super.money to improve the app’s credit offerings.

They aim to leverage their expertise to develop credit options on the Unified Payments Interface (UPI).

BharatX was founded in 2019 by Mehul Nath Jindal, Eeshan Sharma, and Shyam Murugan. The company specializes in providing embedded credit on platforms that cater to consumers.

According to the National Payments Corporation of India (NPCI), super.money ranked as the seventh-largest UPI player as of Nov. 2024, processing 78.49 million transactions worth 3,130.10 crore rupee (US$ 359.23 million).

Super.money, led by Prakash Sikaria, launched in beta mode in June 2023. The platform offers services such as superUPI, superCards, superCash, and superDeposits.

This acquisition supports super.money’s strategy to expand its portfolio. It includes plans for personal loans and other unsecured credit products in the future.

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