Ferrari has postponed the launch of its second fully electric vehicle (EV) from 2026 to at least 2028, according to sources familiar with the situation.

The delay is attributed to limited demand for high-performance luxury electric cars.

The Italian automaker plans to introduce its first EV in a multi-stage process beginning in October 2025, with customer deliveries expected in October 2026.

The development of the second EV has been delayed twice, primarily due to insufficient market interest.

One source noted that the delay will give Ferrari more time to enhance its in-house technology for the second model. Internally, this vehicle is considered crucial for the company’s electric strategy.

The first model is viewed as a symbolic milestone with expected low production volumes.

Ferrari declined to comment on these reports. Although the company has outlined long-term plans for electric vehicles, it has not provided details beyond its initial model.

🔗 Source: Reuters

🧠 Food for thought

1️⃣ Luxury performance brands face unique EV transition challenges

Ferrari’s delay of its second electric vehicle reflects a broader pattern across high-performance luxury automakers who are recalibrating their EV timelines.

This strategic adjustment isn’t unique to Ferrari. Lamborghini postponed its first electric model from 2028 to 2029, Porsche scaled back EV plans amid soft sales of its electric Macan and Taycan models, and Maserati canceled plans for an electric MC20 sports car1.

These delays stand in contrast to the broader luxury EV market, which is projected to grow from $202.3 billion in 2025 to $1.04 trillion by 2034, achieving a 20% CAGR2.

The performance luxury segment faces specific technical hurdles. Batteries remain too heavy for sustained high-performance driving and lack the power-to-weight ratio of combustion engines1.

Perhaps most critically for brands like Ferrari, the absence of the signature engine sound removes a key emotional selling point that traditionally attracts wealthy buyers to these vehicles1.

2️⃣ Divergent approaches to luxury electrification emerging