Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Ex-Google AI researcher launches robotics startup in Japan

Integral AI Inc is a five-year-old Silicon Valley startup founded by former Google researchers Jad Tarifi and Nima Asgharbeygi, and it is turning to Japan to pilot AI for industrial robots.

The 15-person firm has worked with Denso since 2021 and is in talks with major Japanese manufacturers including Toyota, Sony, Honda, Nissan, and Mitsui Chemicals to pitch manufacturing applications, Tarifi told Bloomberg.

Tarifi said the company aims for humans to prompt robots with natural language such as “make a coffee” and for robots to teach themselves the task.

Japan supplies about 29 percent of global industrial robots and hosts firms such as Fanuc Corp., Yaskawa Electric Corp., Mitsubishi Electric Corp., and Kawasaki Heavy Industries Ltd., according to the International Federation of Robotics.

Integral has raised about US$5.5 million to date, and is seeking about US$10 million in a new funding round ahead of the planned launch of its Genesis model later this year.

🔗 Source: Bloomberg

🧠 Food for thought

Implications, context, and why it matters.

Integral AI casts its work as part of a geopolitical AGI race

  • Integral AI promotes an “AGI-capable” model it says can reach “embodied superintelligence,” which it defines as AI that learns and operates through a physical body such as a robot 1.
  • The company defines artificial general intelligence (AGI) using three criteria. It expects autonomous skill learning without pre-existing datasets or human intervention, safe and reliable task mastery, and energy efficiency comparable to human learning 2.
  • CEO Jad Tarifi presents this goal as a geopolitical contest, naming the U.S., China, and Japan as decisive players in AI and robotics 3.
  • Integral AI links its Japan focus to that competition, since Japan supplies about 29% of global industrial robots 3.

The technology aims for AI that works and builds tools

  • Integral AI says its approach moves beyond systems that mainly map inputs to outputs, toward systems that plan, act, and use tools in the real world 2.
  • The company’s “Universal Operators” are meant to use existing tools such as application programming interfaces (APIs) and robots, then create new tools on their own when needed 2.
  • Integral AI argues this could push automation past single-purpose machines into agents that coordinate deliveries, run factories, or operate business units, plus generate custom robots through networks of distributed superfactories, meaning decentralized factories that produce goods including robots 4.
  • It ties that goal to “Universal Simulators” that build layered, hierarchical abstractions of the world, which the company compares to the human neocortex, the brain region involved in higher-order reasoning 2.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.