Tuco Kids, a direct-to-consumer children’s personal care brand, has appointed Chanakya Gupta as cofounder.

Gupta brings extensive experience from Flipkart and Curefit, where he focused on scaling consumer businesses.

He previously served as business head at Cult Play and chief human resources officer at Curefit.

At Flipkart, he held senior roles, including vice president of strategic partnerships and private brands.

His appointment follows Tuco Kids’ US$2 million seed funding in 2024, co-led by Fireside Ventures and Whiteboard Capital.

Founded by Aishvarya Murali in 2023, the startup offers sustainable personal care products for children aged 3 to 13, available on its website, Amazon, and Flipkart.