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EU investigates Apple’s $0.5 app fee under new rules

The European Union is intensifying its antitrust investigation into Apple Inc.’s new fee structure for app developers.

The inquiry raises concerns about potential cost increases due to Apple’s introduction of a €0.5 (US$0.51) “core technology fee” for each app installation, aimed at complying with the EU’s Digital Markets Act (DMA).

EU regulators are assessing if the fee will lead to higher consumer costs, alter developers’ strategies, and validate Apple’s claim that it lowers overall costs.

If Apple’s actions are found non-compliant with the DMA, it could face significant changes to its App Store policies. Violations of the DMA carry fines up to 10% of a company’s global revenue.

Neither Apple nor the European Commission has commented on the probe.

Recent Apple developments

Timeline
14-Jan-2025 📱 Apple lags in global smartphone growth, Samsung leads
  • Global smartphone sales rose 4% in 2024.
  • Apple’s iPhone sales declined by 2% this year.
13-Jan-2025 🌈 Apple board rejects proposal to end DEI programs
  • Apple’s board rejects DEI program elimination
  • Proposal linked to Supreme Court affirmative action ruling
12-Jan-2025 📊 Apple launches $35m data-processing subsidiary in Shanghai
  • Apple launches new data subsidiary in Shanghai
  • Focuses on software, big data, and storage services
10-Jan-2025 📱 Apple settles $95m Siri lawsuit, denies data misuse
  • Apple denies selling Siri data, settles lawsuit
  • Customers may get up to $20 per device from settlement
10-Jan-2025 📅 Apple’s invites app for iOS simplifies event planning

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