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Ecommerce risk labels questioned in Indonesia child rules
Indonesia’s Ministerial Regulation 9 of 2026 envisages registered electronic system operators carrying out a self-assessment, with the results used to classify platform risk and set child access limits for users under 16.
The policy has raised questions among ecommerce industry players over how major marketplaces such as Shopee and Tokopedia are being classified.
Some industry figures asking whether early high-risk designations were made before platforms had completed their self-assessments for verifications.
The Indonesian E-Commerce Association said its members are carrying out the assessments in phase, as the government expands enforcement of the restrictions.
🔗 Source: Bisnis Indonesia
🧠 Food for thought
Implications, context, and why it matters.
Indonesia’s restrictions are framed as a state intervention for overwhelmed parents
- The government describes the regulation as support for parents who feel they are “fighting alone against the giants of algorithm-driven platforms” 1.
- Officials say the rules are meant to shield about 70 million children from online scams, cyberbullying, and addiction 2.
- Some parents echo that view. One said they have “lost control” and that social media platforms “have taken over” 2.
- A policy expert argues that protection works best through “safety by design,” so platforms build child safeguards into products from the start. The expert also warns that age verification can lead to collecting sensitive data on minors 1.
Indonesia’s restrictions are splintering the global digital experience
- The rules push platforms toward country-specific versions, rather than one product used the same way everywhere.
- Roblox, an online gaming platform popular with children and teenagers, is adding “content and communications controls” for Indonesian users under 16 to meet the restrictions 3.
- Roblox had already faced scrutiny in Indonesia over violent content, and it had pledged to align with local rating systems 4.
- Similar moves are playing out elsewhere. Australia’s ban led to the removal of nearly 5 million teen accounts 4.
- With Spain and the UK weighing comparable steps, platforms face a growing patchwork of national rules instead of a single global standard 2.
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