Amaani, a Dubai-headquartered consumer company behind beauty brand AÏZA, has raised US$5 million in a series A round to fund expansion across the Gulf Cooperation Council, focusing on Saudi Arabia.

BECO Capital, a Gulf-focused venture capital firm based in Dubai, led the round, with participation from Homegrown Ventures and Peak XV’s Surge.

The funding brings Amaani’s total capital raised to US$8 million.

The company said AÏZA’s net revenue in the first half of 2026 rose more than 9x year on year.

AÏZA, which describes itself as a premium skincare and haircare brand, launched in December 2024.

The brand sells through its website, Ounass, and Ulta Beauty in the United Arab Emirates.

Amaani said AÏZA will launch with Ulta Beauty at Red Sea Mall in Jeddah and Riyadh Park in Riyadh at the end of September.

The company expects launches in Kuwait and Qatar in the fourth quarter.

🔗 Source: Amaani