DSG Consumer Partners, a Singapore-based consumer investment firm, and former Himalaya Wellness Asia Pacific CEO Saket Gore have acquired Singapore-born recovery brand bback from Evo Commerce.

Gore will become CEO as the new owners plan to expand the brand beyond alcohol recovery.

Bback sells alcohol recovery, hydration, and liver wellness products in Singapore.

The press release said the brand is distributed through more than 400 outlets, including Guardian, Watsons, and ecommerce platforms.

The buyers said Singapore will remain bback’s main market as they increase investment in the brand, product development, ecommerce, and retail before a wider push across Asia.

That expansion targets the health supplements category, which multiple market researchers track across Asia Pacific and Southeast Asia.

In Singapore, health supplements are regulated by the Health Sciences Authority, and product claims are subject to specific limits, which could shape how bback presents a broader range of products.

🔗 Source: DSG Consumer Partners