Delhi-based startup Ras Luxury Skincare has raised US$5 million in a series A funding round led by Unilever Ventures, with participation from Amazon Smbhav Venture Fund.

The funds will be used to expand brand outlets, shop-in-shop retail presence, hire new staff, enhancing R&D, improve branding and marketing, and strengthening technology infrastructure.

Founded in 2017 by Shubhika Jain, Suramya Jain, and Sangeeta Jain, Ras Luxury Skincare produces skincare and body care products with natural ingredients.

The company’s direct-to-customer channel contributed for over 50% of its revenue last year, and aims to grow offline retail to 25% within four years.