D2C beauty brand Pilgrim's revenue surges 160% in FY24

Heavenly Secrets Pvt Ltd, the parent company of the direct-to-consumer (D2C) personal care brand Pilgrim, reported a 160% increase in operating revenue for the financial year 2023-24 (FY24).

Revenue rose to 198.8 crore rupees (US$23.3 million), up from 76.5 crore rupees (US$8.9 million) in the previous year.

Founded in 2019 by Anurag Kedia and Gagandeep Makker, Pilgrim offers a variety of beauty and body care products, including skincare, haircare, cosmetics, and fragrances.

The company has expanded its offline presence, now operating five retail stores and partnering with 300 stores across India in addition to its online sales channels.

Recent Pilgrim developments

Timeline
19-Mar-2025 💄 Indian beauty brand Pilgrim bags $23m Pilgrim raises ₹200 crore to expand operations Valuation hits ₹3,000 crore as investors back growth

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Recent Pilgrim developments

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