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Coupang interim CEO apologizes over 33 million users data breach
Coupang’s interim CEO, Harold Rogers, apologized at a parliamentary hearing on December 16 for a data breach that exposed personal information of over 33 million customers in South Korea.
Coupang is a Seoul-based ecommerce firm.
Rogers, who took over after Park Dae-jun resigned following the incident, said the company is working to address concerns from regulators and customers.
The breach was reported in late November.
Coupang founder Kim Bom-suk did not attend the hearing, citing business commitments.
🔗 Source: Yonhap
🧠 Food for thought
Implications, context, and why it matters.
Lax key handling allegedly let a former employee access systems for months
- Coupang left signing keys (cryptographic keys used to sign and validate authentication tokens) unrotated for 5 to 10 years, so a former employee kept access after leaving 1.
- Intrusion may have started on June 24, 2025, but detection came on November 18, which left about five months of exposure 2.
- About 33.7 million users in South Korea saw names, addresses, and phone numbers exposed 2. Some order histories leaked, which raises phishing (fraudulent messages impersonating a trusted party) or identity fraud risk, while payment credentials did not.
- The case exposes gaps in privileged access management, such as missing automated deprovisioning and weak monitoring of keys or tokens 3.
Regulatory moves may drive identity security upgrades across Korea
- president Lee Jae Myung backed fines based on a company’s highest annual sales over the past three years, and PIPC chair Song Kyung-hee said penalties could reach 10% in repeated, grave cases 4.
- Bloomberg estimated Coupang’s exposure at up to 1.2 trillion won, or about US$814 million, based on analysis of the case 1.
- Vendors in identity and access management see near-term demand for automated deprovisioning, privileged credential lifecycle controls, plus real-time login/token anomaly monitoring 3.
- PIPC ordered Coupang to change its public notice from “exposure” to “breach” and opened a joint probe with the National Police Agency, Korea Internet & Security Agency (KISA), plus other authorities 2.




