Coupang data breach hits 165,000 more accounts

Coupang confirmed an additional 165,000 user accounts were affected by a data breach.

The initial breach involved roughly 33.7 million accounts.

Information exposed included names, phone numbers, and addresses, but no transaction or login data was compromised.

Hackers accessed data from about 3,000 accounts, which was later deleted without sharing it with third parties.

Coupang has notified the owners of the newly affected accounts and upgraded its monitoring systems to prevent future incidents.

The company will extend the same 50,000 won (US$34) vouchers to the additional affected users.

🧠 Food for thought

Implications, context, and why it matters.

Coupang is offering 50,000 won vouchers to affected users, while the full compensation package totals 1.69 trillion won (about $1.17 billion) and has faced criticism 1.
The voucher comes as four one-time coupons tied to set categories, including 20,000 won for R.LUX beauty and fashion products plus 20,000 won for Coupang Travel accommodations and tickets 2.
General members must hit minimum purchase amounts to redeem the coupons. All of them expire on April 15, which pushes spending into a short window 2.
Consumer groups plus lawmakers have called the offer a “marketing tool designed to encourage additional purchases” rather than restitution, citing the limits on how the vouchers work 1.

Seoul authorities opened a probe into the breach, and the dispute has now reached the U.S. Congress.
The U.S. House Judiciary Committee subpoenaed Harold Rogers, Coupang’s interim CEO. He is scheduled for police questioning over perjury allegations tied to December’s National Assembly hearings. The committee demanded communications and documents tied to Korean government agencies, including the Fair Trade Commission (South Korea’s competition regulator) and National Intelligence Service (the country’s main intelligence agency), dating back to January 1, 2020 (a little over six years) 3.
U.S. lawmakers say the Korean government carried out “targeted attacks” plus “discriminatory treatment” against an American company, linking the probe to trade policy 3.
The standoff has included warnings from the U.S. Vice President, raising the risk that a local tech crisis turns into a wider diplomatic clash 4.