Dating platform Coffee Meets Bagel has appointed Shn Juay, the former chief executive officer of dating app Paktor, as its CEO for all markets except the US.

“Returning to the dating industry feels like coming home. My six transformative years at Paktor showed me the profound impact matchmaking has – helping singles find love and connection,” Juay said in Friday’s LinkedIn post.

“This work is more than a business; it’s a calling,” she added.

Specific strategies or initiatives associated with the incoming CEO have not yet been disclosed.

Update: (January 11, 5:56 p.m. SGT): This article was updated to clarify that Shn Juay is in charge of all of Coffee Meets Bagel’s markets except the US.