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Coda, TikTok Gaming drive digital goods sales in 5 markets
Coda, a Singapore-headquartered digital content monetization and distribution company, said on October 30 it had partnered with TikTok Gaming.
The partnership will let users in Thailand, Malaysia, Singapore, Indonesia, and the Philippines buy game top-ups, gift cards, and other digital goods through Codashop links in creator content.
Coda said videos linking to Codashop had drawn more than 1 billion views since the partnership launched in mid-June 2026.
Click-through rates averaged above 5%, and about 5% of clicks led to purchases. Most buyers were new to Codashop.
Creators can promote goods listed on Codashop through short-form videos and livestreams, Coda said.
Southeast Asia’s gaming market is projected to reach US$15 billion by 2026.
Separately, investors including Insight Partners, GIC, and Smash Capital acquired a minority stake in Coda Payments in a US$690 million deal in 2022.
🔗 Source: Coda
