Cloudflare has announced the acquisition of Human Native, a UK-based AI data marketplace that converts multimedia content into structured, licensed data.

Human Native’s technology helps publishers and developers turn unstructured content into valuable, licensed assets, with a focus on transparency and respect for content creators.

Its approach aims to improve AI performance by providing high-quality, licensed data.

Cloudflare plans to use Human Native’s expertise to enhance tools that let content owners control how their data is accessed by AI systems, including AI Search, Crawl Control, and Pay Per Crawl.

The deal supports Cloudflare’s broader push to build infrastructure for new internet economic models in the age of AI.