Kuaishou has introduced “New World Loading (新世界加载中)”, an anthology series created with its in-house Kling AI. The series premiered on June 25 and covers various genres, including science fiction, history, fantasy, and comedy.

The series utilizes AI technologies for action scripting and frame-by-frame rendering to improve the fluidity of fight sequences. However, some critiques have emerged regarding character inconsistencies and limited emotional expression. There are also facial rendering issues in group scenes.

Li Yang, head of product and operations at Kuaishou’s AI division, stated that AI content creation is not fully automated. It requires ongoing adjustments by creators. The company’s AI tools are primarily designed for professional users due to the complexity of achieving desired results.

Kling AI reported an annual recurring revenue exceeding $100 million. Goldman Sachs projects this to exceed $120 million by 2025.

🔗 Source: Yicai

🧠 Food for thought

1️⃣ China’s fiercely competitive AI video generation market reaches commercial scale

Kuaishou’s anthology series represents a milestone in a rapidly maturing market where Chinese tech giants are racing for dominance in AI-generated video.

Kuaishou’s Kling AI has established significant commercial traction, generating over RMB 150 million (approximately $21 million) in Q1 2025 with an annualized run rate exceeding $100 million1.

The competition is intensifying with ByteDance’s Jimeng AI reaching approximately 20.37 million monthly active users, while Kuaishou has attracted over 22 million users to its Kling/Keling platform2.

This rivalry has accelerated innovation, with Kuaishou upgrading its Kling AI more than 20 times since launch to improve motion accuracy and user prompt understanding3.

The strategic importance of AI video generation is evident in how Kuaishou has integrated these capabilities into its core services, with AI-generated marketing materials driving RMB 30 million ($4.2 million) in daily ad spending14.

2️⃣ Current AI video technology faces significant creative and technical limitations

Despite the commercial progress, Kuaishou’s anthology series highlights the persistent gap between AI capabilities and fully autonomous filmmaking.

AI video tools currently excel at creating short-form content but struggle to produce coherent feature-length films autonomously, requiring substantial human intervention in the creative process3.

The criticism of Kuaishou’s series regarding character consistency and emotional expression reflects broader industry challenges—creators consistently report limitations in quality and stability with current AI tools5.

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