Chinese tech firm Newborn Town launches HQ in Hong Kong

Newborn Town Inc. has established its global headquarters at Hong Kong Science Park, officially launched on June 5.

Representatives from Hong Kong’s Office for Attracting Strategic Enterprises (OASES), Hong Kong Science and Technology Parks Corporation (HKSTP), and senior executives of Newborn Town attended the ceremony.

The headquarters operates under Solo X Technology Limited and is a key part of the company’s global expansion.

Chairman Chunhe Liu highlighted that Hong Kong’s business environment, capital market, and talent pool were major factors in this decision.

Founded in 2009, Newborn Town has been pursuing globalization since 2013 and went public on the Hong Kong Stock Exchange in 2019.

The company’s products, including MICO, YoHo, and Alice’s Dream: Merge Games, are available in more than 150 countries.

🔗 Source: Newborn Town

🧠 Food for thought

1️⃣ Strategic focus on underserved markets drives exceptional growth

Newborn Town’s targeted expansion in the Middle East and North Africa (MENA) demonstrates the value of precise regional focus over attempting to compete in saturated markets.

The company’s revenue in the MENA region grew by over 60% in 2024, significantly outpacing the overall company growth rate of 53.9% 1.

This success stems from deliberately targeting a region with unique characteristics: MENA users maintain an average of 8.4 social media accounts and spend 3.5 hours daily on these platforms, creating strong monetization opportunities 2.

The regional strategy is backed by deep localization efforts, with apps like TopTop featuring games such as Dominoes and Ludo that specifically cater to Middle Eastern entertainment preferences 2.

Establishing both a regional headquarters in Riyadh and now a global headquarters in Hong Kong creates a strategic operational bridge between the company’s high-growth markets and international financial centers.

The MENA media and entertainment market is projected to grow from $42.72 billion in 2024 to $66.99 billion by 2028, providing substantial runway for continued expansion 2.