Over 6,100 outlets of Chinese F&B brands were operating in Southeast Asia as of December 31, 2024.

The report notes that more than 60 Chinese F&B brands have entered the region recently, such as Mixue, Wedrink, and Chagee are playing a key role in the expansion.

Singapore and Malaysia have a high concentration of these brands, while in Indonesia and Vietnam make up two-thirds of the total outlets, primarily targeting the mass market.

The report, titled “Chinese F&B in Southeast Asia 2025,” highlights several factors behind this growth, including over 1 million restaurant closures in the first half of 2024, 70% jump from 2023.

Southeast Asia’s F&B market grew by 4.6% in 2024, reaching a value of US$132.9 billion, attracting both local and international F&B brands.