China EV Marketplace has launched a door-to-door delivery service for European customers buying EVs from China.

The service includes logistics management, pre-shipping inspection, duty clearance, and EU homologation to make vehicles road legal and ready for registration.

The Shenzhen- and Prague-based ecommerce platform focuses on exporting new Chinese EVs, including passenger cars and commercial vehicles.

In the first half of 2025, it sold over 7,000 EVs globally, with about 40% going to Europe.

Sales of plug-in hybrids in Europe rose, while battery EV sales dropped 25% after new tariffs of up to 35% were imposed.

About 65% of the platform’s EV sales are commercial vehicles. Sales to the US made up less than 1% of total sales, which the company cited high tariffs as the reason.

🔗 Source: China EV Marketplace

🧠 Food for thought

1️⃣ Tariff structures create unintended market distortions in EV adoption

China EV Marketplace’s sales data reveals how different tariff treatments can reshape market demand in ways policymakers may not have intended.

The company saw PHEV sales to Europe surge 370% while BEV sales dropped 25%, directly reflecting the EU’s tariff structure where PHEVs face only the standard 10% duty while BEVs encounter additional tariffs up to 35.3% 1.

This creates a situation where plug-in hybrids—which still rely partially on internal combustion engines—gain market advantage over fully electric vehicles, potentially slowing Europe’s transition to zero-emission transportation.

The data highlights how trade policy can unintentionally counteract environmental goals, as consumers and businesses respond to price signals rather than environmental benefits.

2️⃣ Geographic tariff arbitrage drives strategic market focus for Chinese EV exporters

The stark sales performance differences across regions illustrate how Chinese EV companies are adapting their export strategies to navigate varying protectionist measures.

China EV Marketplace’s data shows the US contributed less than 1% of sales due to 100% tariffs, while Europe still accounts for 40% of their business despite facing tariffs up to 35% 1.