Zhong Shanshan, founder of bottled water company Nongfu Spring, has openly criticized the pricing practices of Pinduoduo, a Chinese ecommerce platform.

His remarks, reported by Chinese media, suggest that these practices harm Chinese brands and the industry.

Zhong, identified as the second-richest person in China by Hurun Research, highlighted the issue during a period of intense price competition in the ecommerce sector.

This rivalry has been exacerbated by a slowing economy and decreased consumer spending.