Careem has launched Box XL in Dubai, expanding its delivery service to handle larger items that cannot fit on standard bikes.

The new option lets customers request cars for transporting items such as home appliances and computer monitors.

Nearly 20% of Careem Box users had requested larger item deliveries.

Box XL will roll out in Abu Dhabi and Amman in the coming months, with city-to-city delivery planned for future expansion.

Careem Box also offers Box Purchase, allowing customers to request a driver to buy items up to AED350 (US$95.3) from a specified location.

Over 900,000 unique customers have used Careem Box in Dubai since its launch in 2022.

Careem operates in more than 70 cities across 10 countries, mainly in the Middle East and South Asia.

🔗 Source: Careem

🧠 Food for thought

1️⃣ Customer feedback drives product expansion in competitive delivery markets

Careem Box’s launch of car-based deliveries directly responds to user demand, with nearly 20% of customers requesting options for larger items like home appliances and computer screens.

This customer-driven expansion reflects a broader trend in the Middle East’s growing logistics sector, where the parcel delivery market is projected to reach $4.8 billion by 20301.

The timing aligns with regional delivery market growth of over 8.47% annually through 2030, suggesting companies must rapidly adapt services to capture expanding demand2.

Careem’s ability to pivot from bike to car deliveries demonstrates how successful platforms use customer data to identify and fill service gaps.

2️⃣ Super app strategy builds on acquisition foundation

Since Uber’s $3.1 billion acquisition in 2019, Careem has systematically expanded beyond ride-hailing into comprehensive logistics services3.

Recent Careem developments