Livewire, a New York-headquartered gaming media company, said it launched an AI software platform that combines creative tools, audience targeting, campaign activation, and measurement for gaming media, with Canva as its first integration.

Through Canva’s App Marketplace, marketers can turn designs into in-game ads and launch campaigns through Livewire. The company said the service was available globally, with campaigns starting at US$500.

Livewire said the platform runs on Gamer.ID to match ads with verified audiences across mobile, console, personal computer, and TV devices.

The company has described it as a privacy-safe identity framework for gaming audiences powered by Optable.

Livewire added that more integrations are planned and that early proofs of concept are under way for autonomous software agents to request and activate gaming audiences.

For games aimed at children, identity-based targeting can face rules under the US Children’s Online Privacy Protection Act, which require verifiable parental consent before collecting, using, or disclosing personal information from users under 13.

🔗 Source: Livewire