BYD Korea is in talks with its Chinese headquarters to introduce plug-in hybrid electric vehicles (PHEVs). The company aims to target middle-aged consumers who are hesitant about fully electric cars, said Cho In-chul, managing director of passenger vehicles.

After launching the Atto 3 SUV in January, which saw over 1,000 preorders in its first week, the company now aims to expand beyond its initial younger customer base.

While a specific timeline for PHEVs is not set, BYD Korea plans to launch two more electric models this year: the Seal sedan and Sealion 7 SUV.

Rather than prioritizing immediate sales, BYD Korea focuses on improving brand perception, especially regarding EV safety and reliability.

Recognizing skepticism toward Chinese products, the company will boost visibility through events like the Seoul Mobility Show in April.

BYD has led global sales of eco-friendly vehicles since 2022, producing its 10 millionth unit in November 2024.

Recent BYD developments