Blibli, an Indonesian omnichannel commerce, reported a 14% year-on-year increase in consolidated net revenue for 2024, with a 41% surge in the fourth quarter.

Blibli’s direct sales business grew 66% to 859 billion rupiah (US$51.89 million). Meanwhile, its marketplace sales, including travel and lifestyle products on tiket.com, rose 26% due to higher customer demand. Its gross profit jumped 173% year-on-year.

Operationally, the take rate rose to 6.9% in 2024 (7.6% in Q4), and gross margins improved to 19.7%.

The company expanded its logistics network with a new warehouse, enabling two-hour delivery in 48 cities. It operates 204 consumer electronics stores, 60 premium supermarkets, and 32 home and living centers.

Its omnichannel strategy strengthened with new monobrand stores for Huawei, Apple, and Samsung and a unified membership feature for personalization. A 2.25 trillion rupiah (US$135.93 million) capital raise supported these initiatives.

Overall, the company reduced operating losses by 34%, emphasizing efficiency and innovation.