Binance appoints ex-Crypto.com executive as new APAC head

Binance has appointed SB Seker, previously a senior vice president at Crypto.com, as its new head of Asia-Pacific.

Seker will oversee Binance’s regional strategy and manage relationships with policymakers and regulators across Asia Pacific.

Binance is the world’s largest cryptocurrency exchange by trading volume.

Seker’s background includes legal and regulatory roles at Crypto.com, Ant Group, Rothschild & Co, Amicorp Group, and the Monetary Authority of Singapore.

Binance recorded a monthly spot market volume of US$724.6 billion in August, according to The Block.

🔗 Source: The Block

🧠 Food for thought

1️⃣ Crypto exchanges prioritize regulatory expertise for Asia expansion

Binance’s choice of SB Seker signals how seriously major exchanges now view regulatory relationships in Asia-Pacific markets.

Seker brings specific regulatory credentials that directly align with Binance’s stated goal to “strengthen engagement with policymakers and regulators,” including experience as a central banking lawyer at Singapore’s Monetary Authority and senior legal roles across APAC at Crypto.com and Ant Group 1.

This represents a strategic shift from the traditional tech-first approach to hiring executives with deep regulatory and compliance backgrounds who can navigate the complex patchwork of crypto regulations across Asian markets.

The appointment comes as Binance maintains its position as the world’s largest crypto exchange with $724.6 billion in monthly spot trading volume, making regulatory stability crucial for protecting this market leadership 1.

2️⃣ Competition for experienced crypto executives intensifies between major platforms

Seker’s move from Crypto.com to Binance highlights the limited pool of executives with both crypto industry experience and regional regulatory expertise.

His background spans product development, legal affairs, and regulatory management across APAC and MENASA regions at Crypto.com, making him particularly valuable for navigating diverse Asian markets 1.

The hire demonstrates how established crypto companies are increasingly competing for talent that combines traditional financial services expertise with crypto-native experience, rather than building these capabilities internally.