Shanghai-based Bilibili, a video-sharing platform known for anime, gaming, and creator content, said second-quarter 2026 revenue rose 8% year on year to 7.9 billion yuan (US$1.18 billion).

Adjusted net profit increased 25% to 700 million yuan (US$104 million).

Advertising revenue rose 28% to 3.1 billion yuan (US$466 million), value-added services revenue increased 5% to 3 billion yuan (US$442 million), and gaming revenue was 1.4 billion yuan (US$207 million).

The company said average daily active users rose 7% to 117 million, average monthly active users reached 371 million, average daily time spent per user increased by 8 minutes to 113 minutes, and average monthly paying users rose 7% to 33.4 million.

Bilibili’s advertising growth outpaced China’s digital ad market, which grew 12.1% in 2024, according to eMarketer.

As of June 30, under a share repurchase program approved in June, Bilibili had repurchased 1.9 million shares for about US$31 million.

The company held 24.3 billion yuan (US$3.62 billion) in cash and cash equivalents, time deposits, and short-term investments.

🔗 Source: Security Times

Recent Bilibili developments