Pops Group, a Vietnam-based digital entertainment company, announced an investment from Japan’s Bandai Namco Holdings and an alliance to generate more revenue from digital intellectual property and fan engagement in Southeast Asia.

The companies said they will explore content localization, social media marketing, and offline events such as intellectual property-themed events and live concerts.

Pops said its regional infrastructure includes more than 73,000 music tracks and a network of over 53,000 creators across Vietnam, Thailand, Indonesia, and Singapore.

The alliance builds on Bandai Namco’s regional presence.

Its Southeast Asian unit, Bandai Namco Entertainment Asia, has an events and marketing presence in the region.

Bandai Namco Entertainment also runs the 021 Fund for entertainment startups.

The partnership focuses on a Southeast Asian media and entertainment market that, according to PwC, is growing through mobile-first consumption and digital platforms.

🔗 Source: Pops Group