🧔♂️ A friendly human may check it before it goes live. More news here
Australian freelance platform Airtasker raises $6.5m for marketing
Airtasker has raised AU$10 million (US$6.52 million) in a new equity placement led by US-based iHeartMedia to support its international ad efforts.
The Sydney-based freelancer marketplace connects users with services such as gardening, bartending, and accounting.
Alongside the funding, Airtasker will receive AU$7.6 million (US$4.96 million) in additional US media and ad resources through its expanded partnership with iHeartMedia.
Airtasker has previously secured media-for-equity deals with US firms Sinclair Broadcast Group and Mercurius Media, as well as the UK’s 4 Ventures, bringing Channel Four Television’s total investment in the company to over AU$19 million (US$12.39 million).
The latest capital raise also included contributions from existing shareholder Exto Partners and other institutional and sophisticated investors.
Airtasker reported AU$28 million (US$18.26 million) in annual recurring revenue across the US and UK as of June 2025.
🔗 Source: SmartCompany
🧠 Food for thought
Implications, context, and why it matters.
iHeartMedia’s US$5 million 2024 pact lifted Airtasker to A$7.5 million GMV; added US$7.6 million media speeds US growth
- A US$5 million iHeartMedia deal from August 2024 lifted Airtasker USA to an annualized Gross Merchandise Value (GMV) run rate of A$7.5 million by June 2025 1
- A new tranche adds US$7.6 million in media and iHeartMedia led Airtasker’s US$10 million equity raise 12
- iHeartMedia reaches nine in ten Americans each month through 860 broadcast plus streaming stations in 160 US cities, which supports faster brand awareness and user growth 1
- US revenue rose 609% year over year in the first quarter of fiscal year 2026 (Q1 FY26) on media partnerships, though from a small base 1
Service providers and local agencies should target Airtasker’s US launch cities early before network effects kick in
- Airtasker has launched in Kansas City, Dallas, and Atlanta 341
- Local cleaning services, handyman businesses, plus agencies focused on gig worker acquisition can use early supply gaps before Airtasker’s network effects (where growing supply and demand reinforce one another) mature in each market
- Airtasker says its capital-light (asset-light) marketplace, paired with media partnerships, helps growth and network effects in new cities 1
- For business-to-business (B2B) vendors selling to service businesses, scan press releases plus job postings to spot Airtasker’s expansion cities as local providers seek an edge
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.