Kuku FM, a Mumbai-based audiobook platform, will launch its new spiritual app named Bhakti during the Maha Kumbh Mela 2025, which will take place from January 13 to February 26.

Bhakti offers spirituality-focused audio content through an over-the-top (OTT) platform, with over 2,000 hours of content, including audiobooks, bhajans, and spiritual lessons.

It targets listeners of all age groups in India, plans to expand its library and add regional language options.

In its beta phase, Bhakti gained 500,000 downloads and received positive feedback.

The platform launches at a time when India’s spiritual and religious tech market is growing, valued at US$58.56 billion in 2023, with a projected growth rate of 10% until 2032.