Audi has launched a new electric vehicle brand in China, abandoning its iconic four-ring logo.

This initiative, aimed at attracting younger consumers, was developed with Chinese automaker SAIC.

The brand’s first model is expected to debut next summer.

This strategy seeks to reclaim market share in China’s competitive EV market. Both foreign and local automakers face stiff challenges from emerging EV and hybrid manufacturers.

Audi’s China-focused EV lineup will incorporate technology co-developed with SAIC and increase reliance on local suppliers.