Frammer AI, an Indian video software startup that builds AI video tools, launched a live sports platform with Astro Malaysia, a Malaysian media and entertainment company, as its first sports customer.

Frammer AI said the platform can turn live footage into social media clips in under 30 seconds. The platform aims to help broadcasters publish highlights while matches are underway.

Astro holds Premier League rights through the 2027/28 season and Asian Football Confederation competition rights through 2028/29. However, available sources do not confirm whether those rights include near-live social media clipping during matches.

Astro offers multiple pay-TV tiers and has reported rising pay-TV customer additions.

Founded in 2023 by former New Delhi Television executives, Frammer AI previously focused on news and entertainment. Its clients include ABS-CBN, Media Prima, India Today Group, Network18, and Medialive.

🔗 Source: YourStory