Salasa, a Saudi Arabia-based ecommerce fulfillment platform, has raised US$30 million in a series B funding round led by Artal Capital, bringing its total funding to US$37.2 million.

Other investors in the round include SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and additional strategic backers.

The company said the new funding will be used to expand its fulfillment centers in Saudi Arabia, launch a hyperlocal delivery service in major cities, and develop bonded warehouse services for international companies.

Founded in 2017, Salasa provides logistics services such as fulfillment, shipping, inventory management, bonded zones, and last-mile delivery.

Salasa reports managing 15,000 square meters of warehouse space and operating nine dark stores as of the end of 2024.

It has fulfilled 25 million orders and claims a customer base of over 1,000 merchants.

Salasa’s partners include Noon, Amazon, Cenomi, and others, with integrations to platforms like Shopify and carrier partnerships with Aramex and DHL.

🔗 Source: Forbes

🧠 Food for thought

1️⃣ Infrastructure investment accelerates as Saudi e-commerce approaches critical mass

Salasa’s $30 million Series B comes at a pivotal moment when Saudi Arabia’s e-commerce infrastructure needs to rapidly scale to meet rising demand.

The broader MENA e-commerce market grew from $4 billion in 2015 to $6 billion in 2017, with projections to exceed $15 billion by 2020 1. Saudi Arabia specifically is positioned as one of the fastest-growing markets in this expansion.

The timing aligns with Saudi’s ambitious target of e-commerce contributing 12% of GDP in 2025, representing $69 billion in projected revenues. This creates an urgent need for logistics players like Salasa to expand their 15,000 square meters of warehouse space and 9 dark stores to handle the anticipated volume surge.

The company’s track record of fulfilling 25 million orders and serving over 1,000 merchants demonstrates they’re already operating at significant scale. However, the gap between current infrastructure and projected demand explains why fulfillment platforms are attracting substantial investment rounds.

2️⃣ AI integration becomes competitive necessity rather than optional advantage

Salasa’s emphasis on “embedding AI across planning, inventory, and fulfillment” reflects a broader industry shift where AI adoption determines survival in logistics.