Apple’s services division reported approximately US$25 billion in revenue for the latest quarter.

This marks an all-time high for the segment, showcasing a 12% increase from last year.

Apple CFO Luca Maestri noted a US$100 billion annual run rate for services in the earnings report.

The company first reported its services revenue in 2014 at US$4.8 billion.

The services segment, with offerings like AppleCare and iCloud, is important for investors.

It demonstrated a 74% gross margin in the September quarter, surpassing Apple’s overall 46.2% margin as per SEC filings.