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Apple services set records in 2025, driven by App Store, Apple Pay
Apple reported record engagement across its services in 2025, including the App Store, Apple TV, Apple Music, and Apple Pay.
The company said the App Store reached over 850 million average weekly users worldwide, with developers earning more than US$550 billion since the platform’s launch in 2008.
Apple Pay, now available in 89 markets, generated more than US$100 billion in incremental merchant sales globally, the company said.
Apple TV saw a 36% rise in monthly engagement in December year-on-year, driven by releases like the F1 movie and series debuts.
Apple Music recorded its highest levels of listenership and new subscriber growth to date.
The company also noted the global expansion of services, with Apple Fitness+ launching in 28 more countries and Find My expanding to South Korea.
Apple introduced new features across its platforms in 2025, including AI-powered updates for Apple Wallet, Apple Maps, and Apple Podcasts.
🔗 Source: Apple
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