Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Apple to revamp sales team as enterprise chief exits

Mark Rogers, Apple’s vice president of Western Europe and global enterprise sales, is set to leave the company later this year, according to sources familiar with the situation.

Rogers has worked at Apple for 27 years and has held the vice president role since 2013.

In his position, Rogers oversees corporate sales worldwide. He manages operations in major Western European markets, including the UK, Germany, and France.

His departure has not been officially announced, and an Apple spokesperson declined to comment.

After his exit, Apple plans to redistribute his responsibilities.

Juan Castellanos, vice president for Central and Eastern Europe, the Middle East, and Africa, will take over the Western Europe role.

Vivek Thakkar, vice president of US carrier and enterprise sales, will handle global enterprise sales.

🔗 Source: Bloomberg


🧠 Food for thought

1️⃣ The hidden costs of leadership turnover in tech companies

Mark Rogers’ departure after 27 years highlights the significant institutional knowledge that walks out the door with long-tenured executives.

Companies that experience high leadership turnover face substantial hidden costs beyond just recruitment expenses, including the loss of organizational history and established client relationships 1.

The impact on performance can be dramatic. Research shows high-performing sales leaders achieve average quota attainment of 105% compared to just 54% for underperforming leaders, highlighting the value of experienced leadership 2.

By splitting Rogers’ responsibilities between two existing executives rather than hiring externally, Apple appears to be mitigating transition risks while preserving internal continuity in its sales organization.

This approach aligns with best practices in leadership succession, as effective managers increase employee engagement by up to 59%, directly impacting team productivity and morale 2.

2️⃣ Apple’s evolving sales strategy reflects its changing revenue model

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.