Apple is planning major product launches in 2027 to mark the iPhone’s 20th anniversary.

According to Bloomberg’s Mark Gurman, the new iPhone will feature a mostly glass, curved design with no display cutouts. It will have a bezel-less, edge-to-edge screen and an under-screen front-facing camera.

Apple is also expected to release its first foldable iPhone that same year.

The company is reportedly working on smart glasses to compete with Meta’s Ray-Bans, camera-equipped AirPods, and updated Apple Watches.

Gurman also mentioned a possible home robot with an AI assistant and a distinct personality.

In addition, Apple is advancing AI-powered Siri and developing new AI chips for server-side use, led by its silicon team in Israel.

🔗 Source: The Verge

🧠 Food for thought

1️⃣ Apple’s pattern of celebrating iPhone milestones with design reinventions

The 2027 “mostly glass” iPhone continues Apple’s tradition of marking major anniversaries with revolutionary designs rather than incremental updates.

Apple has historically used milestone years to introduce significant design shifts, as seen with the iPhone 4 in 2010, which completely reimagined the original concept with a flat glass front and back design 1.

The iPhone 5 (2012) and iPhone 6 (2014) each represented substantial departures from previous generations, with the former introducing a larger screen allowing for an additional row of apps and the latter featuring curved edges that defined Apple’s design language for years 1.

The 20th anniversary in 2027 appears positioned as another watershed moment, similar to how the iPhone X marked the product’s 10th anniversary with the elimination of the home button and introduction of Face ID.

This pattern reflects Apple’s strategic approach to product cycles, where revolutionary designs help rejuvenate consumer excitement and justify premium pricing after several years of incremental improvements.

2️⃣ Hardware designs increasingly shaped by underlying AI capabilities

The curved, bezel-less iPhone design for 2027 likely reflects Apple’s need to accommodate more sophisticated on-device AI processing hardware.

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