Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Apple plans new AI photo tools for iPhone, iPad, Mac

Apple plans to add new AI photo tools to iPhone, iPad, and Mac software due this fall as it tries to narrow a gap with Android rivals such as Google and Samsung.

The tools in iOS 27, iPadOS 27, and macOS 27 include Extend, Enhance, Reframe, and Clean Up.

They allow users to expand image borders, improve color and lighting, and adjust perspective.

Internal testing has been uneven for some features, and Apple could delay or scale them back.

Its current AI tool Clean Up has also drawn complaints about artifacts and inaccurate edits.

🔗 Source: Bloomberg

🧠 Food for thought

Implications, context, and why it matters.

Apple’s new photo tools still trail rival editors

  • Apple’s AI photo editing trails tools from Google and Samsung, with some assessments calling it a generation behind 1.
  • In comparisons, Apple’s Clean Up tool ranked last. It had trouble selecting objects and often produced unrealistic fills in busy images 2.
  • Apple’s support documents say using Clean Up on a person’s face can leave it blurred or pixelated 3.
  • Samsung’s Generative Edit gets praise for accuracy. Google’s wider editing suite is often treated as the gold standard because it includes more features 2.

Free AI tools may set up future subscription sales

  • The AI race can also push hardware upgrades. Clean Up needs newer Apple devices, including an iPhone 15 Pro or a Mac with an M1 chip or later 4.
  • These features are free for now. Analysts expect Apple to add a paid tier later, with pricing around $10 to $20 a month 5.
  • That approach could help cover Apple’s AI spending, including a reported $4.75 billion for servers in 2024, while adding to services revenue 5.

Recent Apple developments

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.