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Apple logs worst stock drop since April 2025 on Siri AI delay
Apple experienced its worst stock performance since April 2025, dropping 5% on February 12.
The decline erased its gains for 2026, with shares down nearly 4% for the year.
The AI update for Siri has been pushed back to May or later, with a phased rollout expected over several months.
Apple said it remains on track to launch the update in 2026.
Meanwhile, the Federal Trade Commission sent a letter to CEO Tim Cook requesting a review of Apple News’s content curation policies, after reports alleged the platform favored left-leaning outlets and suppressed conservative news.
The stock decline also comes amid broader concerns about AI investments and sector uncertainty, with analysts citing increased caution toward big tech firms.
🔗 Source: CNBC
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Implications, context, and why it matters.
Apple’s stock drop ties back to Google dependence and a politicized FTC review
- The Siri update missed its target date. Apple plans to use Google’s Gemini AI models for new Siri features through a multi-year deal after delays in Apple’s own overhaul 1.
- Internal tests found the hybrid approach runs slowly and fails on complex requests. Engineers still struggle to blend Apple’s models with ChatGPT plus Google’s Gemini technology 2.
- The Federal Trade Commission (FTC) letter to CEO Tim Cook followed a Media Research Center study that accused Apple News of bias. President Donald Trump amplified it on Truth Social 3.
- The FTC is weighing whether Apple News curation could count as a “material omission” that misleads consumers under Section 5 of the FTC Act. The agency also said it is not the “speech police” 4.
Apple’s stumbles hint at more rival deals and higher political exposure for Big Tech
- Leaning on Google’s Gemini marks a shift for a company known for going it alone 1.
- The price of building competitive foundation models has climbed so high that even tech giants may need rivals to keep pace.
- Apple News now sits in a political crossfire. Curation choices can pull regulators into fights over content decisions 5.
- Similar disputes could hit AI assistants and content discovery tools as bias and censorship claims turn into policy pressure.
Recent Apple developments
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