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Apple logs worst stock drop since April 2025 on Siri AI delay

Apple experienced its worst stock performance since April 2025, dropping 5% on February 12.

The decline erased its gains for 2026, with shares down nearly 4% for the year.

The AI update for Siri has been pushed back to May or later, with a phased rollout expected over several months.

Apple said it remains on track to launch the update in 2026.

Meanwhile, the Federal Trade Commission sent a letter to CEO Tim Cook requesting a review of Apple News’s content curation policies, after reports alleged the platform favored left-leaning outlets and suppressed conservative news.

The stock decline also comes amid broader concerns about AI investments and sector uncertainty, with analysts citing increased caution toward big tech firms.

🔗 Source: CNBC

🧠 Food for thought

Implications, context, and why it matters.

Apple’s stock drop ties back to Google dependence and a politicized FTC review

  • The Siri update missed its target date. Apple plans to use Google’s Gemini AI models for new Siri features through a multi-year deal after delays in Apple’s own overhaul 1.
  • Internal tests found the hybrid approach runs slowly and fails on complex requests. Engineers still struggle to blend Apple’s models with ChatGPT plus Google’s Gemini technology 2.
  • The Federal Trade Commission (FTC) letter to CEO Tim Cook followed a Media Research Center study that accused Apple News of bias. President Donald Trump amplified it on Truth Social 3.
  • The FTC is weighing whether Apple News curation could count as a “material omission” that misleads consumers under Section 5 of the FTC Act. The agency also said it is not the “speech police” 4.

Apple’s stumbles hint at more rival deals and higher political exposure for Big Tech

  • Leaning on Google’s Gemini marks a shift for a company known for going it alone 1.
  • The price of building competitive foundation models has climbed so high that even tech giants may need rivals to keep pace.
  • Apple News now sits in a political crossfire. Curation choices can pull regulators into fights over content decisions 5.
  • Similar disputes could hit AI assistants and content discovery tools as bias and censorship claims turn into policy pressure.

Recent Apple developments

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