Apple has introduced its latest iMac featuring the M4 chip, priced at US$1,299.

This new model will be available for purchase on November 8 in colors including green, yellow, and purple.

Mac sales continue to be a key component of Apple’s business.

They contributed US$7 billion to revenue in the June quarter, reflecting a 2% increase from the previous year.

The new iMac showcases advanced AI features called Apple Intelligence, compatible with all devices using M1 chips and later.