Global smartphone sales rose by 4% in 2024 compared to 2023, according to Counterpoint Research.

However, Apple experienced a 2% decline in iPhone sales, partly due to the delayed introduction of its AI system, Apple Intelligence.

Samsung retained its status as the largest smartphone manufacturer in the world, reporting a 1% increase in sales.

Nonetheless, its market share decreased from 20% to 19%, influenced by strong sales growth from Chinese brands.

Xiaomi saw a notable 12% rise in sales, securing third place with a 14% market share.

Vivo experienced a 9% increase, holding fifth position with an 8% market share, while Oppo, also at 8% market share, dropped by 9% in sales.

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