Tokyo-based ecommerce and marketing technology company AnyMind Group has partnered with Meta to help brands in Asia Pacific direct users from Meta ads to live commerce streams with checkout options on brand websites, apps, and business messaging channels.

AnyMind said the live commerce activations would be available through Facebook Live video ads starting in Q4 2026, with Instagram following in early 2027.

Brands would be able to simulcast livestreams across their own social channels and use human hosts, AI avatars, or a hybrid setup for broadcasts.

The planned rollout links product discovery on Meta platforms to external checkout destinations instead of reviving native live shopping features. Instagram removed its native live shopping elements in 2023.

🔗 Source: AnyMind Group

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