Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Anthropic’s Claude paid subs surge as new features launch

Anthropic has seen a sharp rise in paid subscriptions for its Claude AI assistant, with the company saying subscriptions have more than doubled this year.

The growth is based on an analysis of anonymized US credit card transactions covering around 28 million consumers, though it excludes free users and enterprise spending. Most new users opted for the US$20 per month Pro plan.

Subscriber gains accelerated with the rollout of new features such as Claude Code and Claude Cowork. Anthropic also said its Computer Use feature drove increased adoption.

🔗 Source: TechCrunch

🧠 Food for thought

Implications, context, and why it matters.

Anthropic’s consumer growth is a fraction of its enterprise story

  • Consumer plans get attention, yet Anthropic runs at far bigger numbers, with a $14 billion annual revenue run rate and $30 billion raised at a $380 billion valuation 1.
  • Enterprise buying drives much of that momentum, as more companies pick its products for day-to-day work.
  • On Ramp, a corporate spend management platform, Anthropic held 24.4% of business software subscriptions in February 2026, versus 34.4% for OpenAI, and first-time AI buyers chose Anthropic about 70% of the time, according to Ramp economist Ara Kharazian 2.
  • Claude Code helps push that growth, and Anthropic said Claude Code revenue has doubled since Jan. 1 1.

A contract dispute is becoming a defining moment for AI’s role in society

  • Subscriber gains landed alongside Anthropic’s stance that it will not allow its AI to be used for fully autonomous lethal weapons or mass domestic surveillance, which triggered the Pentagon dispute 3.
  • Ramp linked that posture to a “responsible AI” image, which has drawn endorsements and customer backing 2.
  • The US government used a “supply chain risk” designation, a label usually meant to keep foreign adversary technologies out of US military systems, against a domestic company, an unusual step that has alarmed other tech giants 3.
  • Google, Microsoft, and Nvidia joined a coalition that sent Defense Secretary Pete Hegseth a letter raising concerns, a signal the fight could change how the tech industry approaches US government contracts 4.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.