Moca Network, a project by Animoca Brands, will launch MocaPortfolio in Q4 2025, offering token allocations to MOCA Coin and Mocaverse NFT holders.

The initiative will distribute access to tokens from Animoca Brands’ investment and partnership portfolio, with a total combined valuation of US$20 million, subject to vesting conditions.

MocaPortfolio will allow community members to stake MOCA Coin and Mocaverse NFTs on the Mocaverse platform to accumulate Staking Power, which can be used to register for token allocations.

The first registration event will feature the Magic Eden (ME) token, with more tokens expected to be announced.

Participants who stake Mocaverse NFTs will receive higher Staking Power rates and other benefits.

🔗 Source: Moca Network

🧠 Food for thought

1️⃣ Crypto projects shift from one-time airdrops to sustained reward mechanisms

MocaPortfolio represents a notable evolution from traditional cryptocurrency distribution strategies that rely on single airdrop events.

The platform’s approach of using staking power that can be “burned” for ongoing token allocations mirrors successful DeFi staking models that have proven effective at driving long-term user engagement1.

Research shows that staking rewards provide users with passive income opportunities while enhancing network security, making them more sustainable than one-off token distributions2.

This shift addresses a key limitation of airdrops, which often create short-term selling pressure without building lasting community engagement.

By requiring users to stake MOCA tokens and NFTs to accumulate power over time, the model creates ongoing participation rather than extractive behavior typical of traditional airdrops.

2️⃣ Portfolio exposure models leverage parent company ecosystems for community value

MocaPortfolio’s $20 million token allocation strategy demonstrates how blockchain projects can create value by providing their communities access to broader investment portfolios.

Animoca Brands’ recent acquisition of a majority stake in Cool Cats and integration into the Moca Network ecosystem shows how the parent company’s investment activities directly benefit MOCA token holders3.

Recent Animoca Brands developments