Animoca Brands, Ethoswarm launch AI agent service

Animoca Brands and CryptoSlam’s Ethoswarm have announced a partnership to launch Animoca Minds, a service that allows users to deploy persistent AI agents without technical setup.

The platform, powered by the Ethoswarm protocol, aims to simplify access to agentic AI by removing hardware and infrastructure barriers.

Users can activate AI agents via email or messaging apps like Telegram, choosing from profiles such as market researcher or crypto scout.

Blockchain technology underpins the service’s identity and ownership features, with blockchain interfaces abstracted for ease of use.

The platform is currently accepting early access applications through its website.

The collaboration seeks to broaden participation in the agentic economy by making AI tools accessible to non-technical users.

CryptoSlam’s Ethoswarm emphasizes safe, sovereign AI agents, while Animoca Brands focuses on democratizing AI deployment.

The service aims to enhance AI literacy and enable everyday users to leverage agentic AI capabilities.

🔗 Source: Animoca Brands

🧠 Food for thought

Implications, context, and why it matters.

This AI launch fits a planned shift into digital assets and services for institutions

Animoca Minds ties to Animoca Brands’ stated move beyond its earlier gaming focus toward a broader mix that includes digital asset services and other work for institutions 1.
The launch follows the rise of its Digital Asset Advisory (DAA) unit, which offers tokenomics design (how tokens are structured and incentivized) and made up about 72% of bookings in Q1 2024 1.
The AI offering sits with other institutional efforts the company has described, including a fourth pillar under development that it expects to launch later in 2024 for building Web3 and blockchain applications for larger institutions, plus a Hong Kong joint venture with Standard Chartered Bank (Hong Kong) Limited and HKT tied to applying for a stablecoin issuer licence 1 2.
The tie-up builds on an earlier connection since Animoca Brands appears as an investor in CryptoSlam, the builder behind Ethoswarm 3.

Simplifying blockchain use may shape the next wave of Web3 adoption

The venture aims to hide complex blockchain interfaces, letting people use familiar channels such as email or Telegram 3.
If it works, this approach could guide other Web3 products that want broader use outside technical circles.
The model also opens a B2B2C path since Animoca Brands says its portfolio tops 600 companies, which could help distribute services like Animoca Minds 3.
It also points to a move from holding static digital assets to running always-on digital agents, which matches Animoca’s stated focus on digital property rights plus Web3 adoption 3.