Animoca Brands, DDC Enterprise partner on $100m bitcoin strategy

DDC Enterprise Limited, a NYSE-listed ecommerce company, has signed a non-binding memorandum of understanding (MoU) with Animoca Brands, a global Web3 leader that leverages tokenization, to explore Bitcoin yield strategies.

The agreement, announced on July 10, 2025, allows Animoca Brands to invest up to US$100 million in Bitcoin for yield enhancement managed by DDC.

As part of this partnership, Yat Siu, co-founder and executive chairman of Animoca Brands, will join DDC’s newly established Bitcoin Visionary Council.

Siu will assist in aligning DDC’s Bitcoin treasury operations with industry standards and long-term goals.

The initiative aims to create a framework for public companies to adopt digital assets while addressing related risks.

DDC has identified Bitcoin as a significant element of its corporate finance strategy. It is integrating it into its treasury operations alongside its existing culinary brands.

The MoU is still under development and is part of DDC’s broader strategy to incorporate Bitcoin into corporate financial practices.

🔗 Source: DDC Enterprise

🧠 Food for thought

1️⃣ Corporate bitcoin treasury adoption has reached an inflection point

The DDC-Animoca partnership represents a larger trend of accelerating corporate Bitcoin adoption that has been gaining significant momentum throughout 2025.

Corporate Bitcoin holdings surged to 847,000 BTC (valued at approximately $91 billion) in Q2 2025, marking a substantial 58.23% increase from the previous quarter1.

This acceleration includes established players like Strategy (formerly MicroStrategy) which now holds approximately 597,325 BTC, as well as new entrants like GameStop making its first Bitcoin purchase of 4,710 BTC last quarter1.

The record quarterly purchase of 159,107 BTC by corporations demonstrates how treasury strategies are evolving beyond traditional assets, with Bitcoin increasingly viewed as a legitimate reserve asset by public companies2.

This broader adoption trend provides context for understanding why DDC’s partnership with Animoca represents more than just a one-off deal—it is part of a shift in corporate finance practices.