Animoca Brands and Provenance Blockchain Labs have partnered to launch Nuva, a marketplace for tokenized real-world assets, with rollout planned in Q4 2025.

Animoca Brands is a blockchain firm based in Australia, while Provenance Blockchain Labs develops infrastructure for tokenizing assets.

Nuva will offer investment products from various issuers, including institutional-grade vaults backed by Figure Technologies’ stablecoin and home equity loans.

The platform will use Provenance Blockchain, which currently holds over US$15.7 billion in tokenized real-world assets.

Nuva also plans to introduce a token for governance and staking.

Provenance Blockchain Labs will handle product and infrastructure development. Animoca Brands will focus on go-to-market and tokenomics.

🔗 Source: Animoca Brands

🧠 Food for thought

1️⃣ RWA tokenization market shows explosive growth trajectory despite early stage

The tokenized real-world asset market has experienced remarkable acceleration, growing from $8.4 billion in 2023 to over $50 billion by early 20251.

This represents a nearly 500% increase in just two years, demonstrating institutional appetite for bringing traditional assets on-chain.

Multiple industry forecasts project the market could reach between $10-30 trillion by 2030, with Chainlink’s recent analysis suggesting $10 trillion as a conservative estimate2.

The rapid growth reflects institutional recognition that tokenization can unlock liquidity in historically illiquid assets like real estate and private equity.

Provenance Blockchain’s current $15.7 billion in tokenized assets positions it as a significant player in this expanding ecosystem, providing NUVA with an established foundation rather than starting from zero.

2️⃣ Strategic partnerships become essential for bridging traditional finance infrastructure gaps

The Animoca-ProvLabs partnership demonstrates how successful RWA tokenization requires combining specialized blockchain infrastructure with established Web3 distribution networks.